The industry, like the rest of the world, is running toward AI—fast and furious. The pitch is obvious: cut costs, accelerate time to market, deliver something technically correct. And it works, in the way that a technically correct sentence works.…
The process of fragrance/perfume making is close to invisible from the outside, I thought it was worth pulling back the curtain a little, not to explain the mechanics, but to share the natural ingredients that keep showing up in my…
I have been thinking about this because the phrase handmade fragrance gets used a lot, and I am not always sure people mean the same thing when they say it. For some it means a small batch. For some it…
The word niche perfumery, as it is currently used, no longer tells you anything useful about what is inside the bottle.
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