
Our story
New York-born fragrance brand, source adage, finds inspiration – and a new home – among the vineyards and olive groves of coastal Tuscany. Guided by the slogan of “Born in New York. reMade in Italy”, the European reenvisioning of the brand incorporates the acclaimed eau de parfums and home fragrance collections that have established source adage as an extraordinary niche fragrance brand.
“Honestly, I can’t imagine not creating our own fragrances. We revel in that! It’s the most fun, albeit challenging, part of the development process…and I wouldn’t trade that for anything.”
Founders, Christopher Draghi and Robert Dobay
Born in New York. re-Made in Italy.
source adage fragrances launched in historic (and trendy) Hudson, New York in 2015. Founded by creative directors, Christopher Draghi and Robert Dobay, the duo set the stage for their bold, new fragrance collections in their reenvisioned 1830s Greek Rival house on Hudson’s famed Warren Street. The striking, dark exterior and curated interior design communicated the brand’s signature style and distinct point of view from the onset.
Since source adage’s debut, Christopher and Robert’s passion for fragrance has grown just as their unique product offerings have. Complex, gender-inclusive fine fragrances, that align to the brand’s destination-inspired themes, further defined source adage as a true fragrance lover’s brand. Evocative scent compositions, uncompromising quality, and sophisticated packaging design has become a trademark of the brand and an expectation of a loyal client base, press, and industry followers, alike.
Capitalizing on a successful “first chapter” in New York, Christopher and Robert decided to write an exciting next one in a sublime location: Italy! A long time plan was realized with returning to Italy, where, years previous, they first dreamed up their fragrance brand. Their new location, a quiet seaside village overlooking the Mediterranean, is the home to their new “adage studio olfattivo” where they’ll continue their journey (“work”) on fragrances and welcome fragrance fans in a more intimate setting.
With the move, Christopher and Robert are able to work along side of local artisans to produce and bottle the brand’s coveted scents for the European market. They have a rich catalog to reintroduce to a new audience and new debuts ready to join the impressive collections. It isn’t hard to envision how Italian landscapes may soon filter into future scents in this next, exciting chapter!
Contact for more information or European wholesale inquiries.
Press & Video Reviews
-
"Best Perfume 2024!"
Fragrantica
-
Video Review of ki'lei eau de parfum (English)
Redolessence
-
Pitti Fragranze: i trend della profumeria artistica
VANITY FAIR ITALIA
-
Video Review of eau de parfums (Italian)
Gli Holfatti
-
A Review of the Source Adage Collection
Fragrantica
-
Ki'lei eau de parfum reviews from Esxence 2024
Fragrantica & The Plum Girl
-
Video Review of aétai eau de parfum (Spanish)
Hueleme Mucho
-
Fragranze Internazionali ... a Riparbella
Ville & Casali
-
The Scent of Air? Developing an air-inspired fragrance
designed Magazine
-
Le Fragranze di Source Adage - sulle colline di toscane.
the PLAYERS
-
An Ode to Nature: Source Adage’s Fragrance Collection
BEAUTY NEWS NYC
-
""source adage": born in New York, remade in Riparbella"
Badalí
-
"Profumi ideati a New York rinascono a Riparbella"
Il Tirreno
-
"Spring’s Best Scents Are Soulful and Serene"
VOGUE
-
5 Things You Need to Know to Create a Very Successful Lifestyle...
MEDIUM MAGAZINE
-
Video Review of aétai eau de parfum (English)
Redolessence
-
“21 Fragrances to Make Your Fall Signature Scent”
Allure
-
Looking for Drops of Desire - source adage fragrance founders
Upstate Diary
-
Source Adage Gives Attention to Detail New Meaning
L’Officiel
-
Read more press articles since source adage's debut
Go to the US website